Frisco, also known as Sports City U.S.A., is home to five professional sports teams. The Dallas Cowboys, FC Dallas, Frisco Rough Riders, Texas Legends and Dallas Stars all call Frisco home. As one might imagine, it takes an army to keep this Sports City alive and thriving.

With state-of-the-art facilities like The Star, Toyota Stadium and Dr Pepper Ballpark, there are plenty of places for star athletes to play and for their spectators to watch. Yet sports aren’t all you will find in Frisco. An average of approximately 8-10,000 people flock to Frisco each month as corporations continue to move their headquarters to this north Texas town. Even at this staggering rate, only 60 percent of the city has been built. There is plenty of room to grow as companies like Toyota and Jamba Juice move to the area. Sports and business aside, Frisco has made plenty of room for recreation. Here you will also find high-end shopping, spas and restaurants as well as a championship golf course, the National Videogame Museum and more.


In 2015, the Dallas Cowboys, whose headquarters is in Frisco, became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world.

The Star is home to Ford Center where both the Dallas Cowboys and Frisco High School practice. Yes, you read that right. The Cowboys teamed up with Frisco ISD, the first partnership between an NFL team and a school district, which allows for the high school to operate out of the Ford Center as well. This beautiful new space also houses offices and even allows for performances like the one given recently by James Taylor. Those who are lucky enough can secure access to the members-only club, The Cowboys Club, which allows its patrons to watch the Cowboys practice.

Dallas Cowboys World Headquarters at The Star in Frisco is a 91-acre premier sports and entertainment district in Frisco, Texas.

Located at The Star are the Omni Frisco Hotel and Baylor Scott and White Health. The Cowboy-themed hotel boasts 300 rooms as well as plenty of space for meetings and events. Just a hop, skip and a jump away you will find Baylor Scott and White Health, home to the best hospital for sports and located just two blocks from the Dallas Cowboy offices.

Want to take a tour to see the place for yourself? VIP tours are offered at The Star and allow fans a glimpse into the life of the Cowboys. Tours are offered seven days a week and run every half hour from 8 a.m.-8 p.m. Check out the Ford Center where the Cowboys practice, feast your eyes on Super Bowl memorabilia and more. To book your tour or for more information, visit

Yet another sports complex worthy of a visit is the Dr Pepper Ballpark, home to the Frisco Rough Riders, an affiliate of the Texas Rangers. Swing by for a game or stop by to float their lazy river! Since it has opened, the ballpark has seen more than $35 million in continued renovations and upkeep. This beautiful ballpark is the perfect place to unwind. To find out more, visit

But wait, it doesn’t stop there! Frisco is also home base for FC Dallas of the MLS at Toyota Stadium, Dallas Stars of the NHL at Dr Pepper Stars Center and the Texas Legends, an affiliate of the Dallas Mavericks, at Dr Pepper Arena. Staying true to its name, Sports City U.S.A., Frisco also hosts a variety of sporting events throughout the year. The NCAA Division 1 Football Championship Series rings in the new year every January, the Big 12 Gymnastics Championship takes place in the spring and just a few months later the U.S. Youth Soccer National Championship Series comes to town. 

You will find the Westin Stonebriar Hotel just a quick drive from the DFW airport. This resort-style hotel boasts an 18-hole championship golf course, two onsite restaurants, a spa, fitness center and more. Whether you are in town on business or looking for leisure, the Westin Stonebriar Hotel has everything necessary to meet your needs. To find out more, visit

The eight 11 Place is a cozy wine bar with choice pub food, cocktails & live music nights in a chill ambiance with a patio.
Dr Pepper Ballpark is the home ballpark of the Frisco RoughRiders Class AA minor league baseball club.

Set at the foot of the Westin Stonebriar Hotel is their championship golf course. With rolling greens and 18 masterfully crafted holes, America’s No. 1 golf course designer Tom Fazio has truly outdone himself. To play on this beautiful course, reservations are required. To find out more, visit Or, for tee times, call 972-668-8748.

The Dallas Cowboys World Corporate Headquarters at The Star in Frisco is a destination created to allow fans to connect with the team in ways they have never imagined. The VIP Guided Tours will give Cowboys fans a chance to experience the place where the Dallas Cowboys train and work 355 days of the year. With small group sizes and additional tour stops, the VIP Guided Tours are the ultimate tour experience and sometimes include the locker room.

There is no shortage of options for great food and drink in Frisco. Pair one of their carefully crafted cocktails with a Caribbean-inspired dish at Bottled in Bond, the perfect spot for a casual dinner or enjoyable drink. For American dishes with a Mediterranean flare, it’s TruFire Kitchen you seek. Try their ever popular Latin Fire Pizza or opt for something a little lighter like their Naked Avocado Salad. Eight 11 is yet another standout: a wine bar in Downtown Frisco with light bites, live music and a charming atmosphere.

Formerly housed in New York, the National Videogame Museum now finds itself in Frisco. This multi-generational museum was opened in 2016. It is home to one of two Barbie Edition Game Boys, Odyssey, the world’s first home videogame system, and more. After browsing this unique museum, stop by their arcade to play classics like Pacman and Frogger. Each visitor gets four tokens for games and there is no time limit on play. Admission is $12. To find out more, visit I highly recommend the Glambo Lily Spa – where they have a treatment that takes 3 to 5 pounds off! I kid you not. They will even give you Champagne while you are whittling away.

As if Frisco didn’t have enough to offer, take a stroll down Main Street for shopping and dining options galore. For antiques and speciality items stop by Frisco Mercantile, for local produce try Frisco Rotary Farmers Market, and when you have worked up an appetite, hop on over to the Frisco Rail Yard – a family-friendly food truck park.
To plan your trip or to find out more, visit

The National Videogame Museum is a museum about the history of video games and the video game industry.
Cynthia Calvert
Author: Cynthia CalvertEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.
A trained journalist with a masters degree from Lamar University, a masters from the University of North Carolina-Chapel Hill, as well as extensive coursework toward a masters of science in psychology from the University of New Orleans, Calvert founded the Tribune Newspapers in 2007. Her experiences as an investigative, award winning reporter (She won Journalist of the Year from the Houston Press Club among many other awards for reporting and writing), professor and chair of the journalism department for Lone Star College-Kingwood and vice president of editorial for a large group of community weeklies provides her with a triple dose of bankable skills that cover every aspect of the journalism field. Solid reporting. Careful interviews. Respect and curiosity for people and places.

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