Over the next several years, in conjunction with the American Athletic Conference (AAC), DNA Studios will provide up to 125 live sporting broadcasts per year for University of  Houston’s Cougar Athletics.

DNA Studios will provide mobile facilities, crew and transmission signals to ESPN. Sports include football, men and women’s basketball, women’s volleyball and soccer, softball and baseball.

The AAC announced a lucrative and comprehensive media-rights extension with ESPN in May 2019, providing the conference with a stronger and more extensive presence on ESPN's primary television networks (ABC, ESPN, ESPN2 and ESPNU). When the extension takes effect in the 2020-21 academic year, a minimum of 40 regular-season football telecasts and 60 regular-season men's basketball games per season will appear on those primary networks. Nearly every conference-controlled game in all sports will appear either on an ESPN network or on ESPN+. The football championship game, all rounds of the men's basketball championship, and multiple rounds of the women's basketball championship will be on linear ESPN television networks. 

The AAC consists of 12 prestigious institutions: the University of Central Florida, the University of Cincinnati, East Carolina University, the University of Houston, the University of Memphis, the U.S. Naval Academy (football only), the University of South Florida, Southern Methodist University, Temple University, Tulane University, the University of Tulsa, and Wichita State University (in basketball and Olympic sports).

DNA Studios was founded by Sam Schrade in 2007 and is based in Humble.

“We are very grateful and excited about this excellent broadcast partnership,” said Schrade. “Our ability to do several games at once, combined with our mobile TV experience, played a factor in working together. The University of Houston has an incredible athletic program and it will be an exciting time for fans and alumni.”

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