“In the Pink of Health” celebrates its 11th birthday by expanding its horizons.

In addition to the annual luncheon, the Northeast Hospital Foundation has created three additional programs: a partnership program for businesses, a partnership with area schools, and a golf tournament.

The foundation’s annual “In the Pink of Health” luncheon is set for Friday, Oct. 19, in the Airport Marriott Grand Ballroom, beginning with a complimentary champagne reception at 10:30 a.m. along with several raffle and bid board items and a shopping boutique.

Julie Morales, who can usually be found on the sidelines at AT&T Sports Net reporting on the Houston Astros and the Houston Rockets, will be moving inside to emcee the “In the Pink of Health” luncheon. Morales is a Texas native from Crandall and a graduate of the University of Texas at Austin.


The guest speaker is local entrepreneur and cancer survivor, Keith Isbell, who will share his five tips of living well. Isbell is chief operating officer and franchisee for Panera Bread in Houston, a company that owns and operates 23 bakery-cafes, including the Panera locations in Atascocita and Kingwood.

In addition to being an entrepreneur and businessman, Isbell also is a survivor, overcoming addiction and incarceration in his youth, and a stroke, heart disease, open-heart surgery, and Stage 4 cancer just a couple of years ago.

“Keith Isbell is an advocate for stroke and heart disease and a champion for others, advocating for those going through the cancer fight, those who are surviving, and for the caregivers who do the heavy lifting,” said Brooke Baugh, event consultant for the foundation. “He’ll offer a message of hope for those who find themselves in the middle of their storms. Keith has seen many storms. He is a survivor.”

Prior to Isbell’s presentation, Leslie Raffa will share her inspiring story as a breast cancer survivor, giving Keith Isbell a warm introduction to the “In the Pink of Health” stage. Raffa, along with husband Tony Raffa, own and operate two Kingwood restaurants, Amedeo’s and the soon-to-be-reopened Raffa’s.

The luncheon supports Project Mammogram, Memorial Hermann Cancer Center Northeast, and other programs of the foundation. Cristi Cardenas and Cynthia Calvert, owner and publisher of The Tribune, are 2018 co-chairs.

Project Mammogram began in 2001 with an initial donation from Kingwood Women’s Club. More than 9,000 Lake Houston-area residents have now received services through the program. Last year, Project Mammogram performed 580 mammogram and diagnostic services at no charge to residents of Northeast Harris, Montgomery and Liberty counties.

Hurricane Harvey, however, continues to affect Project Mammogram fundraising efforts, so the program has experienced a funding deficit, according to Baugh.

“In addition to the luncheon, we are developing additional programs: “Partners in Pink,” “Play for the Pink,” and the “Pink Out” program to help fund Project Mammogram and other foundation projects,” she said.


“Partners in Pink” is a year-round fundraising opportunity for businesses to pledge a certain percentage of their proceeds over a period of time to “In the Pink.” The foundation also has scheduled the first-ever “Play for the Pink” golf tournament Sept. 28 at The Atascocita Golf Club. Local schools can show their school pride and raise awareness and funds to fight cancer by holding a “Pink Out” game at their school.

For more information about qualifying for a free mammogram, call 281-540-6443.

For more information about the Northeast Hospital Foundation or the “In the Pink of Health” Luncheon, “Partners in Pink,” “Play for the Pink” Golf Tournament or “Pink Out” Games, visit northeasthospitalfoundation.orgor call 713-397-3093.

Tom Broad
Author: Tom BroadEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Besides being a proud graduate of The University of Nebraska-Lincoln and, therefore, a Cornhusker, I am retired from Memorial Hermann. I am a correspondent and columnist for Lake Houston's hometown paper, The Tribune, as well as a director of the Lake Houston Redevelopment Corporation, a member of the board of the Humble Area Assistance Ministries, and Volunteer Extraordinaire for the Lake Houston Area Chamber.

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