LSC-Kingwood visual communication students designed marketing campaigns for various agencies at the beginning of the COVID-19 pandemic. Pictured is an app created by Haley Vance, a graphic artist student, for the Safeguard Leopards organization.

As many college students contemplated their futures due to COVID-19, Lone Star College-Kingwood students used their talents to help others.

Visual arts students spent the beginning of the pandemic working on and presenting campaign graphic design projects to help local parks, nonprofit wildlife groups, and environmental organizations. These projects will provide them with real-world experience while offering marketing tools for charitable agencies.

“They used these assignments to create social awareness about our environment and designed powerful new ideas to protect endangered animals around the globe,” said Zoila Donneys, professor of Visual Arts at LSC-Kingwood. 

The 17 budding graphic artists created marketing campaigns for Save Our Leatherback Turtles, Keep Houston Beautiful, Kingwood Service Association Parks Association, 0-13 Tiny Paws Rescue and Forgotten Dogs. Specific parks include River Grove, East End and Rustling Elms.

“I encourage our students to use their college education to create projects for our communities and their future portfolios,” Donneys said.

Maya Arellano, an LSC-Kingwood visual communications student, combined her passion for wildcats and graphic design to create a campaign for Wildcat Nation. Her project consisted of a website, branding elements for merchandise, billboards, posters, videos, and a slide show for social platforms. She used various multimedia software to create those items, ultimately preparing her for a career in media production.

“I developed these strategies to raise awareness about issues that lynx cats are facing, and to help save them from extinction,” Arellano said. “I hope to use the skills that I’ve learned to become a video editor for a small company and produce media for their marketing and advertising needs.”

The visual arts program at LSC-Kingwood is part of the Visual Communications Department. Enrolled students can specialize in graphic design, multimedia, video and post production, or take courses in web design and 3D animation. For more information, visit lonestar.edu/visual-communications-dept-kingwood.htm.

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