Kingwood native adds artistic flair to O Magazine
- Written by Amanda Scott
Recently commissioned by the editorial team of O Magazine, Oprah Winfrey’s monthly women’s publication, to design the cover of its February 2012 issue, Kingwood native Dana Tanamachi is a homegrown example of success. Working with chalk and a chalkboard to draw the cover art, Tanamachi’s unique style has afforded her the opportunity to work with many high-profile clients throughout her budding career such as Adidas, Ralph Lauren and Google. Specializing in ornate logos that incorporate patterned motif and calligraphy, Tanamachi resides in Brooklyn, N.Y., where she works full time as a custom chalk letterer. Before moving to Brooklyn, Tanamachi graduated from Kingwood High School in 2007 and later attended the University of North Texas where she earned a Bachelor of Fine Arts in Communication Design. According to Tanamachi’s mother, Olga Tanamachi, Dana moved to New York City shortly after graduation where she completed a design internship at Good Housekeeping. In the fall of 2008, she secured her first job designing Broadway show posters at SpotCo, an industry leader in arts and live entertainment branding, and later worked as a designer for Louise Fili Ltd., specializing in the design of food packaging and restaurant logos. Aside from supplying her talents to the world of professional branding, Tanamachi has also been frequently asked to lend her artistic sensibilities to informal gatherings. According to Olga Tanamachi, Dana found herself at a friend’s Great Gatsby-themed housewarming party in her New York City neighborhood in late 2009. “Off to the side of their kitchen was a much smaller blank chalkboard wall,” Dana Tanamachi explained. “I was standing there with a friend from college and we decided to write the word Brooklyn on it. He started on the ‘B’ and I started on the ‘N’ and we met in the middle. As we stepped away from our simple creation, partygoers began approaching the wall and asking us to take their photos in front of it. Instantly, it became the main attraction!” After deciding to leave her day job and pursue chalk lettering full time, Tanamachi was asked to create the cover art for the February issue of O Magazine. “Not only did she create the cover image completely by hand, but she was interviewed for the Behind the Scenes page which included a picture of her and Oprah together in front of her colorful creation,” Olga Tanamachi commented. “All I could think was, ‘Did that really just happen?’” said Tanamachi. “After the photo shoot, I called my parents and told them I had just met Oprah. We couldn’t stop laughing!” To learn more about Tanamachi’s work or see her creative process in action, visit www.danatanamachi.com. Photo: Kingwood native Dana Tanamachi used merely chalk and a chalkboard to hand create the February 2012 issue of O Magazine.