Originally published June 27, 2009
- Steep Creek Media expands advertising options -
Turner Stadium, where all of Humble ISD's home varsity football games are played, is undergoing a multi-million dollar renovation.
Turner will see big improvements made over the next 12 to 18 months. Those improvements include a brand new scoreboard, which offers patrons and businesses the opportunity to advertise at Turner through a partnership with local business Steep Creek Media.
"Business owners have many choices. We are offering the opportunity to sponsor event nights at the home games, get a permanent sign on the scoreboard, or purchase a 30-second commercial spot on the scoreboard," said Steep Creek Media owner Cynthia Calvert. "We are excited to offer and coordinate the Turner opportunities," she said.
Other possibilities include light-pole banners, stadium signage, time-clock sponsorship, concession items, sideline signature fixtures, seating sponsorships, and logo placement in various areas at Turner. The VIP season ticket sponsorship is sold out for the upcoming school year.
"Because this is our initial season, we're making all the advertisements very affordable. For example, the commercial spots are only $85," Calvert said.
Businesses that buy a permanent scoreboard sign will receive high visibility as solid supporters of the district.
Additionally, plans for Turner to become a regional showcase of sporting events got a big boost when Humble ISD administrators secured a contract to hold the AAU Junior Olympics at Turner in 2012. State and national media will be at Turner, covering the events. Scoreboard advertisers will be first in the minds of the participants and observers.
"We hope to expand this level of sporting event at Turner in upcoming years," said Guy Sconzo, superintendent of Humble ISD.
Not only does the district benefit from the arrival of sports fans at sporting events, but it also creates opportunities for area businesses to welcome visitors to the area and offer their services. Event night sponsorships cost $500 and are open to the creativity of the advertiser.
"Some advertisers want to hand out coupons or promotional items. Others are interested in sponsoring audience participation games, with fun, interactive ones available through the scoreboard software," I think this is a great win-win situation" said Patsy Oliver, Turner Stadium manager for Steep Creek."What a great place to advertise. The local high school football game is such a popular venue. In the course of a year, more than 300,000 people are expected to be inside Turner. The Sam Mosley Relays bring people in from all over the region. And that doesn't include potential playoff games, which are awarded during the season."
"There are ways advertisers can help a good cause by sponsoring events, but exposure for the sponsor is limited to those who attend the event. Billboards offer more exposure, but you don't get that warm feeling of helping a cause. Advertising that supports the schools achieves both goals," added Rachael Waite, marketing representative for Steep Creek Media.
Waite said her advertising clients tell her their customers often make a purchase and, before they leave, thank the business for supporting the local schools. She said the goodwill created by this form of advertising is incredible. In addition to advertisements on school buses, Steep Creek Media also offers spots on the District's 280+ fleet of school buses. There are District fleet vehicles available also.
Humble ISD buses travel around 300 miles each week. It is estimated a bus ad can generate between 30,000 and 70,000 impressions daily and more than 1,000,000 per month. Sixty percent of the monthly revenue, which begins at $175, goes directly to the operating budget of the District.
" There is nowhere else an advertiser can get this many thousands of impressions for so little expense," Calvert said.
"The stadium may be located in Humble, but it is definitely a stadium for the entire district," said Waite. "There will be logos inside for each of the five teams and each will have its own sports lockers. Areas will be created for Kingwood, Kingwood Park, Humble, Atascocita and Summer Creek high schools."
"The starting salary of a new teacher is around $35,000. Think how far these funds can go to prevent overcrowding classes and supporting programs that are at risk of being cuts because of lack of funding," said Waite.
Oliver said that the majority of those who advertise do it not for what they receive from the program, but because they genuinely want to support local public schools in any way they can.
For more information, call 281-962-4390 or visit www.steepcreekmedia.com.