Bob Rehak – A Leader and Renaissance Man
- Written by Bruce Olson
Tribune’s Community Leader Series Cutline: Bob Rehak founded one of the most successful businesses in Kingwood. Photo by Bruce Olson Bob Rehak is a leader in all his endeavors. From providing marketing services to developing his personal creativity to serving his community, Rehak is a man of many talents and an expert at most. He is truly a Renaissance Man. Rehak founded Rehak Creative Services (RCS) in Kingwood in 1994. He describes his company as a marketing services firm that specializes in the creative development and production of marketing communications and websites. “We begin new projects with an analysis that helps us identify a compelling promise for your brand. Then we find ways to express that promise clearly and creatively so that it stands above the clutter. You realize more of the value of your products and services,” he said. RCS is one of the top 20 advertising agencies in Houston. “We do a lot of trade advertising, brochures, case studies and consulting for drilling companies and related clients,” said Rehak. Halliburton and Chevron Phillips are among his clients. Rehak has been recognized with many awards by such worldwide prestigious organizations as the Cannes Film Festival, the International Broadcasting Awards and the New York Art Directors Club. He was twice voted “Copywriter of the Year” by Adweek Magazine and a marketing campaign he designed for for Compaq Computer Corporation was voted Campaign of the Decade by the Houston Advertising Federation. Rehak was born in 1949. His father served in WWII and later retired as an Air Force colonel. Rehak lived in many places while growing up including Germany, Cleveland and Brownsville, Pa. He graduated from high school in St. Paul, Minn. He went on to graduate magna cum laude with bachelor and master of journalism degrees in advertising from Northwestern University. He taught graduate courses in advertising there as an assistant professor. For two decades, he was a creative director at leading agencies in Chicago, Dallas and Houston before founding RCS. Current projects are Houston-based. “We are finishing up a bunch of work for Halliburton for the upcoming Society of Petroleum Engineers Trade Show and launching a new website for Westchase, the municipal management district on the west side of greater Houston.” Rehak is also an author and an avid photographer. His trade book, “Greener Marketing and Advertising: Charting a Responsible Course” (Rodale Press, 1993) has gone through three printings and been translated into Japanese. He is now publishing a book of photographs of the Uptown area of Chicago taken while in school in 1973-77. “At the time, Uptown was a skid row. I loved photography and would go there to take pictures and understand the people. I took around 5,000 pictures. They sat in storage until I put a few on the Web last July. They went viral with over 20 million hits,” Rehak said. He decided his best photos would make a great book and titled it “Uptown.” Rehak is also a leader in Kingwood. For more than a decade, he served as a member of the Kingwood Service Association Parks Committee where he led development of more than three miles of trails and boardwalks in East End Park and many other projects. Rehak contributes his services for the Food Bank of Montgomery County, the Education Foundation of Harris County and National Veterans Network, among others. In addition to writing and photography Rehak added, “I am an environmentalist, husband, father and dog owner, not necessarily in that order. Photography is my hobby and photographing nature is my recreation,” he said. Rehak noted the major influences on his life: “My high school coaches, Jerry Larson (cross country) and Pete Vojevic (basketball), college professors Jack Scissors and Don Strickland and in my work, Keith Reinhard and especially Bruce Odza of Ogilvy and Mather were the major figures to me,” he said. “I have been married to the same woman for 38 great years. I have a son working as a consultant in San Francisco and a daughter, recently married, working in banking in Houston,” he said. “Life is good.