ENGLEWOOD CLIFFS, N.J. AND HOUSTON, TX – February 27, 2017 CNBC’s primetime series “Billion Dollar Buyer” and Houston billionaire Tilman Fertitta are searching for entrepreneurs and small businesses in the Greater Houston area to bring their unique product or service to the George R. Brown Convention Center Thursday, March 9th from 10am-6pm CT for an open casting call and a chance to be featured on CNBC’s “Billion Dollar Buyer.” If these local small businesses have what it takes, they could potentially strike a deal with one of America’s most successful businessmen.  

“Houston is my hometown and I want to help those in our community turn their small business into big business,” said Fertitta. “If you think you’ve got what it takes to earn my business, we want to hear from you and possibly feature your product on the show.”

Fertitta is scouting the region for the most innovative new products local entrepreneurs have to offer – everything from food and drink for his restaurants and casinos, to furniture and lighting for his hotels. Those interested in bidding for Fertitta’s business who have a product or service that applies to the restaurant, retail, hospitality and gaming industry, will have the opportunity to present to “Billion Dollar Buyer” producers and top buyers from Landry’s.  For more information or to apply online, visit billiondollarbuyercasting.com.

Since the show’s inception in March 2016, Fertitta has impacted Houston’s own Bravado Spice, serving the company’s artisan hot sauces at all 28 Bubba Gump Shrimp Co. locations nationwide. Another Texan company received the deal of a lifetime when Fertitta made a large investment in Austin’s own Liber & Co., now serving its cocktail syrups in select cocktails at 63 Saltgrass Steak House restaurants and 39 Claim Jumper restaurants nationwide. And Cameron, Texas-based beef supplier 44 Farms received the largest deal in the show’s history with a $2 million purchase in Season Two.

In each hour-long episode, Fertitta spends time with two small businesses, samples their goods, gets to know their owners, and assesses their compatibility with Landry’s, Inc. He points out flaws in their product and operations, shares his expertise, and pushes for improvements. In the end, he decides whether to place a transformative purchase order with one of the companies, both, or neither.  

Fertitta oversees more than 500 properties and over 50 leading restaurant, hotel, and entertainment brands, ranging from high-end properties like Mastro’s and Morton’s The Steakhouse, to such mainstream destinations as Rainforest Cafe, Bubba Gump Shrimp Co., Saltgrass Steak House, and five Golden Nugget Casinos. With an annual supply spend of $2 billion, his buying power is second to none.

“Billion Dollar Buyer” is produced for CNBC by Endemol Shine North America with David Tibballs and Robin Feinberg as executive producers. Jim Ackerman and Luke Bauer are the executive producers for CNBC.

For more information about “Billion Dollar Buyer”, visit billiondollarbuyer.cnbc.com. Like us on Facebook and follow us on Twitter and Instagram! #BillionDollarBuyer. 

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 386 million homes worldwide, including more than 97 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC’s highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/programming/cnbc.

CNBC is a division of NBCUniversal, one of the world’s leading media and entertainment companies. For more corporate information, visit www.nbcuniversal.com.


Landry’s, Inc., wholly owned by Tilman J. Fertitta, is a multinational, diversified restaurant, hospitality, gaming and entertainment company based in Houston, Texas. The company operates more than 500 high-end and casual dining establishments around the world, including well-known concepts such as Landry’s Seafood, Bubba Gump Shrimp Co., Rainforest Cafe, Mitchell’s Fish Market Restaurants, Morton’s The Steakhouse, The Oceanaire, McCormick & Schmick’s Seafood, Chart House, Saltgrass Steak House, Claim Jumper and Mastro’s Restaurants. Landry’s also operates a group of signature restaurants, including Vic & Anthony's, Grotto, Willie G's and others; along with popular New York BR Guest Restaurants such as Dos Caminos, Strip House and Bill’s Bar & Burger. Landry’s gaming division includes the renowned Golden Nugget Hotel and Casino concept, with locations in Las Vegas and Laughlin, Nev.; Atlantic City, N.J.; Biloxi, Miss.; and Lake Charles, La. Landry’s entertainment and hospitality divisions encompass popular destinations including the Galveston Island Historic Pleasure Pier, Kemah Boardwalk, Aquarium Restaurants and other exciting attractions, coupled with deluxe accommodations throughout the Houston and Galveston area, including the luxurious San Luis Resort, Spa & Conference Center on Galveston Island.


Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and now across all of Latin America. Subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), The Biggest Loser (NBC), Hell on Wheels (AMC), Ink Master (Spike), Kingdom (AT&T Audience Network), MasterChef (FOX), MasterChef Junior (FOX), The Almost Impossible Game Show (MTV), Swamp People (History), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Billion Dollar Buyer (CNBC) and upcoming Hunted (CBS), Superhuman (FOX), and I’m Dying Up Here (Showtime).



Media Contacts:

Beth Goldman
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Julie Holland
Endemol Shine North America
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Dancie Perugini Ware Public Relations
Hailey Kleiderer, This email address is being protected from spambots. You need JavaScript enabled to view it.
Katelyn Roche, This email address is being protected from spambots. You need JavaScript enabled to view it.


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