– Early serves as public affairs chairman – The National Automobile Dealers Association is launching a new, national advertising campaign promoting the idea that it is an excellent time to buy a new vehicle. NADA is the oldest trade association in the automobile industry. It was founded in 1917, and is based in Virginia. They represent 20,000 new car and truck dealers with close to 43,000 domestic and import franchises. Dale Early, owner of Deerbrook Forest Chrysler-Jeep in Kingwood, serves as chairman of NADA’s Public Affairs Committee. This committee is responsible for all media and dealer communication. He has been a member of the NADA board of directors since January 2003. Early has owned the Deerbrook Forest Chrysler-Jeep dealership since 1987, and has been a resident of Kingwood since 1991. He has been married to his wife Joan, an award-winning author, for 31 years. He is very active in our community, and serves as a board member of the Humble Intercontinental Rotary Club. NADA’s Public Affairs Committee came up with the idea of a grassroots advertising campaign, for the purpose of helping the auto industry, as well as educating consumers about the valid benefits of buying a car at this time. Early feels the message is crucial. “I think information in the media this year about the sub-prime crisis, and how that affects a person’s ability to borrow, people didn’t necessarily realize how that is tied to the mortgage business, not the automobile business,” he said. “We all got painted with the same brush, and people overall felt that there was nothing really available to them, and that’s not true.” TV and radio public service announcements have been distributed to stations all over the country as part of what NADA calls the “Buy Now” campaign. The message that NADA aims to give is that this is the best time in years to buy a new car or truck. Not only is credit available, but there are great deals and incentives on vehicles, and vehicle quality and fuel efficiency have never been better. “The first thing we need to make everybody aware of is the fact that there is financing available for people that want to purchase an automobile,” said Early. “We still have excellent opportunities for people to come in and purchase, he said. “Some of the deals and incentives we have right now are extremely good – better than in months past. Even interest rates are in great shape.”

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