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James Avery Christmas charms.

It’s a pretty great feeling when you receive a memorable piece of jewelry for Christmas.

But you know what’s even better? Being the one to put it under the tree. Because then you get to see someone else’s face light up with joy, and that’s a pretty great feeling too.

If you are like many, you need a little help picking something out. Well, our friends at James Avery are up to the task. Just in time for the holidays, James Avery has introduced several new holiday-inspired pieces as well as collections that can be worn year-round. They have a beautiful Christmas line of sparklers, along with a store full of their classic and timeless designs – all of which are perfect from stuffing the stocking to a beautiful wrapped box under the tree. All of these ideas are currently available at their Kingwood location.

There’s beautiful Christmas gifts – a dazzling array of silver earrings, necklaces, bracelets and rings. Cultured pearls, quartz, peridot and blue topaz have been lovingly shaped into timeless pieces. Make it a Christmas to remember by giving one of their darling Christmas charms to adorn their very popular James Avery charm bracelets. Snowflakes, candy canes, jingle bells and a gingerbread man are just a few of the delightful collection. The Christmas catalog also displays the stunning, sleek “Serene Collection” - and the silver cuff bracelet is especially lovely – and a memory maker! Gifts for men on your list? James Avery offers handsome leather wallets, rings, crosses and a special money clip.

In the summer of 1954, James Avery started his jewelry business in a two-car garage in Kerrville, Texas, with about $250 in capital. He built a small workbench, then bought a few hand tools and scraps of silver and copper. It was his desire to create jewelry that had meaning for him and his customers as well as having lasting value.

In 1957, he mailed his first Christian jewelry catalog. It was 16 pages and featured 39 items, all handmade. This was the year he also hired his first employee, Fred Garcia. "I had been doing everything myself - designing, sawing, polishing, finishing and selling. I thought 'what am I going to do? I can't saw that fast!"

The company was incorporated to James Avery Craftsman, Inc. in 1965, and two years later with the help of a modest loan from the SBA, the company headquarters was constructed on 20 acres in the heart of the Texas Hill Country in Kerrville, Texas, not too far from that original garage.

Fifty-three years after he first founded the company, James Avery officially stepped down as CEO in May 2007 and passed the reins to his son, Chris. He is still involved with the company and many days you can find him pursuing what he loves — creating new design ideas out of his office at the corporate headquarters in Kerrville.

Make this Christmas one to remember with James Avery artisan jewelry. Be sure to check out the gift guide for more new jewelry at for the complete selection. James Avery is located in the Kingwood Commons Center,  740 Kingwood Drive.

Cynthia Calvert
Author: Cynthia CalvertEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.
A trained journalist with a masters degree from Lamar University, a masters from the University of North Carolina-Chapel Hill, as well as extensive coursework toward a masters of science in psychology from the University of New Orleans, Calvert founded the Tribune Newspapers in 2007. Her experiences as an investigative, award winning reporter (She won Journalist of the Year from the Houston Press Club among many other awards for reporting and writing), professor and chair of the journalism department for Lone Star College-Kingwood and vice president of editorial for a large group of community weeklies provides her with a triple dose of bankable skills that cover every aspect of the journalism field. Solid reporting. Careful interviews. Respect and curiosity for people and places.